Social Media Calendar Guide for 2025: Indian Festivals and Events

Planning a social media calendar for 2025 resonates with audience is essential, especially in a fast-paced industry like digital marketing. At Digital Aakar, aligning your social media strategy with key events and festivals can significantly enhance engagement and brand visibility. A well-crafted calendar, therefore, ensures you share timely, relevant content that connects with your audience. Consequently, it drives traffic and, ultimately, strengthens your position as a thought leader in the digital marketing space. Here’s your ultimate guide to planning your 2025 social media strategy around Indian festivals and key dates, tailored by Digital Aakar.

January

• 1 Jan, Wed: New Year
• 12 Jan, Sun: National Youth Day / Swami Vivekanand Jayanti
• 13 Jan, Mon: Lohri
• 14 Jan, Tues: Makar Sakranti
• 15 Jan, Wed: Pongal
• 17 Jan, Wed: Shri Guru Gobind Singh Jayanti
• 25 Jan, Sat: Hazrat Ali Birthday
• 26 Jan, Sun: Republic Day
• 31 Jan, Fri: Martyr’s Day

Content Ideas:

January 1: New Year’s Day

• “2024 is here! Share your resolutions below! 🎉✨ #NewYearNewGoals”
• Visual: Countdown reel with inspiring quotes.

January 12: National Youth Day / Swami Vivekanand Jayanti

• “Arise, awake, and stop not till the goal is reached! 💪 Celebrating Swami Vivekananda’s timeless teachings. 🌟 #NationalYouthDay #Inspiration”
• Visual: A bold graphic of Swami Vivekananda with his famous quotes, paired with modern, vibrant designs to appeal to youth.

January 13: Lohri

• “Bonfires, sweets, and joy! 🌾🔥 #HappyLohri”
• Visual: Carousel of Lohri traditions.

January 14: Makar Sankranti

• “Soar high like a kite this Sankranti! 🪁✨ #FestiveVibes”
• Visual: Reel with colorful kites.

January 14: Hazarat Ali’s Birthday

• “Honoring Hazarat Ali’s wisdom and legacy. 🌙✨ #PeaceAndUnity”
• Visual: Minimalist graphic with a quote.

January 15: Pongal

• “Sweet Pongal, sweet beginnings! 🍚✨ #HappyPongal”
• Visual: A short video of Pongal preparation.

January 17: Guru Gobind Singh’s Birthday

• “Remembering Guru Gobind Singh’s teachings of courage and compassion. 🕊️🙏 #Inspiration”
• Visual: Inspirational quote graphic.

January 26: Republic Day

• “Proud to be Indian! 🇮🇳 Let’s celebrate unity. #RepublicDay2024”
• Visual: Animation of the Indian flag with patriotic music.

February

• February 2: Vasant Panchami
• February 4: World Cancer Day 
• February 13: World Radio Day
• February 14: Valentine’s Day 
• February 19: Shiva ji Jayanti 
• February 24: Guru Ravi Das’s Birthday
• February 26: Maha Shivaratri
• February 28:  National Science Day

Content Ideas:

February 4: World Cancer Day

• “Together, we can create a cancer-free future. 🎗️ #WorldCancerDay”
• Visual: Infographic on cancer awareness.

February 13: World Radio Day

• “Celebrating the voice that connects us all. 📻🎶 #WorldRadioDay”
• Visual: Retro-style radio animation.

February 2: Sri Panchami, Basant Panchami

• “May Goddess Saraswati bless you with wisdom and knowledge. 🌼🙏 #BasantPanchami”
• Visual: Graphic with yellow flowers and books.

February 14: Valentine’s Day

• “Love is in the air! 💕 Tag your Valentine and spread the love. #ValentinesDay”
• Visual: Romantic couple animation or heart-themed carousel.

February 19: Shivaji Jayanti

• “Honoring the legacy of Chhatrapati Shivaji Maharaj. ⚔️✨ #ShivajiJayanti”
• Visual: Quote graphic featuring Shivaji Maharaj.

February 24: Guru Ravi Das’s Birthday

• “Celebrate the teachings of Guru Ravi Das Ji: Equality, Peace, and Love. 🕊️🙏 #GuruRaviDas”
• Visual: Image of Guru Ravi Das with a quote.

February 26: Maha Shivaratri

• “Om Namah Shivaya! 🌙✨ Seek blessings from Lord Shiva on this auspicious Maha Shivaratri. 🙏 #MahaShivaratri”
• Visual: A serene video of a temple, glowing diyas, and Shiva chants in the background.

February 28: National Science Day

• “Let’s honor India’s scientific achievements and innovators. 🧪✨ Happy National Science Day! 🌟 #ScienceForProgress”
• Visual: An infographic highlighting major Indian scientific discoveries.

March

• March 08: International Women’s Day 
• March 12: No Smoking Day
• March 13: Holika dahan 
• March 14: Holi
• March 18: Good Friday 
• March 30: Chaitra Sukladi / Gudi Padava/ Ugadi/ Cheti Chand 
• March 31: Eid-Ul-Fitar

Content Ideas:

March 08: International Women’s Day 

• “Here’s to strong women and their endless potential! 💪✨ Happy Women’s Day! #EmpowerHer”
• Visual: A reel celebrating women achievers or a graphic with a powerful quote.

March 12 No Smoking Day

• “Choose health over harm. 🚭 Quit smoking for a better tomorrow. 🌱 #NoSmokingDay”
• Visual: A minimalist graphic emphasizing the health benefits of quitting smoking.

March 13: Holika Dahan

• “Burn away negativity and welcome positivity this Holika Dahan. 🔥✨ #FestiveVibes”
• Visual: A serene image or video of a Holika Dahan ritual.

March 14: Holi

• “Let’s paint the world with colors of love and joy! 🎨✨ Happy Holi! #FestivalOfColors”
• Visual: A colorful carousel or reel with Holi celebrations.

March 18: Good Friday

• “Remembering the sacrifice and embracing the grace. ✝️🙏 #GoodFriday”
• Visual: A peaceful image of a cross or a church with a reflective message.

March 30: Gudi Padwa / Chaitra Navratri

• “Let’s celebrate new beginnings and divine blessings! 🌸✨ Happy Gudi Padwa and Chaitra Navratri! #FestivalsOfIndia”
• Visual: A vibrant image with a Gudi Padwa flag or Navratri elements.

March 31: Ramzan Id/Eid-ul-Fitr

• “Eid Mubarak! 🌙✨ May this day bring peace, love, and happiness to all. #EidMubarak”
• Visual: A beautiful crescent moon and lantern graphic or a short video of Eid celebrations.

April

• April 1: April Fools’ Day 
• April 6: Ram Navami 
• April 7: World Health Day 
• April 10: Mahavir Jayanti 
• April 13: Vaisakhi April 14: Vishu 
• April 14: Meshadi (Tamil New Year’s Day) 
• April 15: Vaisakhadi (Bengal) / Bahag Bihu (Assam)
• April 15: World Art Day 
• April 18: Good Friday 
• April 20: Easter Sunday 
• April 23: World Book and Copywriting Day 
• April 25: World Penguin Day 
• April 28: World Day for Safety and Health at Work

 

Content Ideas:

April 1: April Fools’ Day

• “Laughter is the best trick! Share your funniest prank stories below! 🤡😂 #AprilFoolsDay”
• Visual: A lighthearted prank animation.

April 6: Ram Navami

• “Celebrate the birth of Lord Rama with devotion and joy. 🙏✨ #RamNavami”
• Visual: Graphic of Lord Rama with festive colors.

April 7: World Health Day

• “Your health is your wealth! 🌱💪 #WorldHealthDay”
• Visual: Infographic on tips for healthy living.

April 10: Mahavir Jayanti

• “Follow the path of peace and truth. 🙏✨ #MahavirJayanti”
• Visual: Image of Lord Mahavir with an inspiring quote.

April 13: Vaisakhi

• “Celebrate the harvest with joy and gratitude! 🌾✨ #Vaisakhi”
• Visual: Traditional Punjabi dance and harvest scenes.

April 14: Vishu, Meshadi (Tamil New Year’s Day)

• “May this Vishu bring light and prosperity to your life. 🌟✨ #HappyVishu”
• “Celebrate Meshadi with love and new beginnings. 🌸✨ #TamilNewYear”
• Visual: Separate festival-themed graphics.

April 15: Vaisakhadi (Bengal), Bahag Bihu (Assam), World Art Day

• “Celebrate the joy of new harvests! 🌾✨ #Vaisakhadi #BahagBihu”
• “Art speaks where words fail. 🎨✨ #WorldArtDay”
• Visual: Vibrant harvest and art-themed visuals.

April 18: Good Friday

• “Reflecting on love, sacrifice, and redemption. ✝️🙏 #GoodFriday”
• Visual: Cross-themed minimalist graphic.

April 20: Easter Sunday

• “Celebrate love, hope, and renewal! 🐣🌸 #HappyEaster”
• Visual: Easter egg and bunny-themed animation.

April 23: World Book and Copyright Day

• “Books are a uniquely portable magic. 📚✨ #WorldBookDay”
• Visual: Carousel of famous book quotes.

April 25: World Penguin Day

• “Cool, calm, and adorable. 🐧✨ Celebrate these little wonders! #WorldPenguinDay”
• Visual: Fun facts about penguins in a carousel.

April 28: World Day for Safety and Health at Work

• “Safety is not just a priority; it’s a culture. 🛡️✨ #WorldSafetyDay”
• Visual: Workplace safety tips infographic.

May

• May 12: Mother’s Day 
• May 12: Buddha Purnima 
• May 01: Labour Day

 

Content Ideas:

May 01: Labour Day

• Content: “Honoring the hard work and dedication of workers everywhere. 💪👷‍♂️ #LabourDay”
• Visual: Workers in various professions, tools of the trade, and a message of appreciation for labor.

May 12: Mother’s Day

• “A mother’s love knows no bounds. 💕🌸 Tag the one who makes your life special! #MothersDay”
• Visual: Heartwarming reel or carousel showcasing mom moments.

May 12: Buddha Purnima

• “Spread peace and enlightenment on this sacred day. 🙏✨ #BuddhaPurnima”
• Visual: Buddha-themed minimalist artwork.

June

• June 05: World Environment Day
• June 15: Father’s Day
• June 21: Yoga Day
• June 27: Muharram
• June 27: Rath Yatra
• June 30: Social Media Day

Content Ideas:

June 05: World Environment Day

• Content: “Protecting our planet, one step at a time. 🌍🌱 #WorldEnvironmentDay”
• Visual: Lush nature, recycling symbols, and people planting trees.

June 15: Father’s Day

• Content: “Honoring the love, strength, and wisdom of fathers everywhere. 💙👨‍👧‍👦 #FathersDay”
• Visual: Dads spending time with their kids, gifts, and heartfelt moments.

June 21: Yoga Day

• Content: “Embrace peace, flexibility, and balance through yoga. 🧘‍♀️🌿 #YogaDay”
• Visual: People practicing yoga in serene locations or a yoga pose collage.

June 27: Muharram

• Content: “Reflecting on the significance of Muharram with peace and respect. 🕊️ #Muharram”
• Visual: Islamic symbols, mosques, and a peaceful observance.

June 27: Rath Yatra

• Content: “Celebrating the grand journey of Lord Jagannath with devotion. 🚩🙏 #RathYatra”
• Visual: Colorful chariots, devotees pulling the Rath, and festive processions.

June 30: Social Media Day

• Content: “Celebrating the power of connection through social media. 🌐📱 #SocialMediaDay”
• Visual: Icons of popular social media platforms, people sharing content, and hashtags.

July

• July 01: National Doctor’s Day
• July 03: Plastic Bag Free Day
• July 11: World Population Day
• July 26: Kargil Vijay Diwas
• July 27: Parents’ Day

Content Ideas:

July 01: National Doctor’s Day

• Content: “Honoring the heroes in white coats for their unwavering dedication. 👩‍⚕️💉 #NationalDoctorsDay”
• Visual: Images of doctors in action, stethoscopes, and a thank-you message.

July 03: Plastic Bag Free Day

• Content: “Let’s make the world greener by saying no to plastic bags! 🌍♻️ #PlasticBagFreeDay”
• Visual: People using reusable bags, a clean environment, and plastic-free alternatives.

July 11: World Population Day

• Content: “Raising awareness about global population issues and sustainable growth. 🌍👥 #WorldPopulationDay”
• Visual: A globe with diverse faces, statistics about population growth, and sustainability messages.

July 26: Kargil Vijay Diwas

• Content: “Saluting the bravery and sacrifice of our armed forces. 🇮🇳💪 #KargilVijayDiwas”
• Visual: Soldiers in action, Indian flags, and images from the Kargil War memorials.

July 27: Parents’ Day

• Content: “Celebrating the love and sacrifices of parents everywhere. 💖👨‍👩‍👧‍👦 #ParentsDay”
• Visual: Happy family moments, parents with children, and loving gestures.

August

• August 9: Raksha Bandhan 
• August 12: Youth Day
• August 15: Independence Day
• August 16: Janmashtami (Vaishnava) 
• August 26:Onam
• August 27: Ganesh Chaturthi/Vinayaka Chaturthi

Content Ideas:

August 9: Raksha Bandhan

• “Celebrating the bond of love and protection! 💖✨ #RakshaBandhan”
• Visual: Sibling moments with rakhis and gifts.

August 12: Youth Day

• “The future belongs to those who believe in the power of their dreams. 🌟✨ Happy Youth Day! #YouthPower”
• Visual: A vibrant graphic or reel featuring energetic young individuals engaging in activities like sports, volunteering, or brainstorming ideas, with an inspiring quote overlay.

August 15: Independence Day, Parsi New Year’s Day, Nauraj

• “Happy Independence Day! 🇮🇳 Celebrate freedom and unity. #IndependenceDay”
• “Wishing you a prosperous Parsi New Year! 🌸✨ #ParsiNewYear”
• “Celebrate the spirit of Nauraj! 🌸🌿 #Nauraj”
• Visual: Separate visuals for each.

August 16: Janmashtami (Vaishnava)

• “Celebrate the birth of Lord Krishna with joy and devotion. 🙏✨ #Janmashtami”
• Visual: Festive decorations and images of Lord Krishna.

August 26: Onam

• “Celebrate Onam with joy, tradition, and unity. 🌸🌾 #OnamFestival”
• Visual: Vibrant Pookalam, Onam Sadya, and King Mahabali’s welcoming procession.

August 27: Ganesh Chaturthi/Vinayaka Chaturthi

• “Ganpati Bappa Morya! 🙏✨ Wishing you a blessed Ganesh Chaturthi. #GaneshChaturthi”
• Visual: Colorful Ganesh idol decorations and celebrations.

September

• September 05: Teacher’s Day
• September 07: Grandparents’ Day
• September 13: First Aid Day
• September 15: Engineer’s Day
• September 22: Navratri
• September 30: Maha Ashtami

Content Ideas:

5 Sep Fri: Teacher’s Day

• Content Ideas:
  • Inspirational quotes about teachers and their role in shaping the future.
  • Share stories of your favorite teachers or ask followers to tag their mentors.
  • Highlight educational services or resources you offer (e.g., if you’re associated with Binary Brains or Jetking).

7 Sep Sun: Grandparents’ Day

• Content Ideas:
  • Share tips on spending quality time with grandparents.
  • A video compilation of heartwarming moments with grandparents.
  • Run a contest: “Share the best advice your grandparents ever gave you.”

13 Sep Sat: First Aid Day

• Content Ideas:
  • Post quick first-aid tips for emergencies.
  • Create a reel showing basic first-aid procedures.
  • If you’re associated with Twacha Aesthetic, tie this into skincare injuries or first-aid for burns.

15 Sep Mon: Engineer’s Day

• Content Ideas:
  • Share the achievements of famous engineers in your industry.
  • Highlight how your brand/product uses innovative engineering solutions (e.g., Sarvo Water’s technology).
  • Host a fun “Engineering Challenge” on social media.

22 Sep Mon: Navratri

• Content Ideas:
  • Create a festive post about Navratri traditions and rituals.
  • If you’re associated with beauty (Twacha Aesthetic), share skincare tips for the festive season.
  • Showcase festive discounts or offers for your services.

30 Sep Tue: Maha Ashtami

• Content Ideas:
  • Share devotional content like mantras or stories from the festival.
  • Create posts celebrating the power of women (symbolic of Goddess Durga).
  • If you’re associated with health or aesthetics, tie it into maintaining energy or glowing skin during festivals.

October

• October 02: Mahatma Gandhi’s Birthday / Dussehra / Vijayadashami 
• October 10: Karaka Chaturthi (Karwa Chauth) 
• October 17: Dhanteras 
• October 20:Diwali (Lakshmi Puja) 
• October 20:Govardhan Puja 
• October 23:Bhai Dooj 
• October 31: Halloween

Content Ideas:

October 02: Mahatma Gandhi’s Birthday / Dussehra / Vijayadashami

• “Honoring the legacy of Bapu and the victory of good over evil. 🇮🇳🙏 #GandhiJayanti #Dussehra”
• Visual: Inspirational quotes by Mahatma Gandhi and Dussehra celebrations.

October 10: Karaka Chaturthi (Karwa Chauth)

• “Wishing all the fasting souls strength and love on Karwa Chauth. 🌙💖 #KarwaChauth”
• Visual: Traditional Karwa Chauth celebrations with festive decor.

October 17: Dhanteras

• “May this Dhanteras bring wealth and prosperity into your home. 💰🪔 #Dhanteras”
• Visual: Images of lamps, gold, and festive shopping.

October 20: Diwali (Lakshmi Puja), Govardhan Puja

• “Wishing you a Diwali filled with light, love, and prosperity. 🪔💖 #Diwali #LakshmiPuja”
• “Celebrate the power of good and the triumph of faith. 🏔️✨ #GovardhanPuja”
• Visual: Separate visuals for each celebration, featuring Diyas and Lord Lakshmi and Lord Krishna.

October 23: Bhai Dooj

• “Celebrating the bond of protection and love between brothers and sisters. 💝 #BhaiDooj”
• Visual: Sibling moments with rakhis and sweets.

October 31: Halloween

• “It’s time for spooky fun! 🎃👻 #Halloween”
• Visual: Costume ideas, spooky treats, and pumpkin carving.

November

• November 05: Guru Nanak’s Birthday 
• November 14: Children’s Day

November 05: Guru Nanak’s Birthday

• “Celebrating the teachings of Guru Nanak. 🙏✨ #GuruNanakJayanti”
• Visual: Inspirational quotes and images of Guru Nanak.

November 14: Children’s Day

• “Let’s celebrate the joy, innocence, and dreams of every child. 🌟👧👦 Happy Children’s Day! #ChildrensDay
• Visual: A vibrant graphic or reel featuring children laughing, playing, and having fun, with a famous quote from Jawaharlal Nehru, such as:
  “The children of today will make the India of tomorrow.”

December

• December 01: World AIDS Day 
• December 04: Indian Navy Day
• December 23: Farmers Day
• December 25: Christmas Day 
• December 31: New Year’s Eve

Content Ideas:

December 01: World AIDS Day

• “Together, we can end the stigma and support those living with HIV/AIDS. ❤️🦠 #WorldAIDSDay”
• Visual: Awareness graphics, facts about HIV/AIDS, and support messages.

December 04: Indian Navy Day

• “Honoring our heroes who guard our seas with courage and dedication. ⚓🇮🇳 #IndianNavyDay”
• Visual: An inspiring post with images of naval ships, submarines, or naval officers in action.

December 23: Farmers Day

• “Saluting the backbone of our nation — our hardworking farmers! 🌾🙏 #FarmersDay”
• Visual: A serene image or video of farmers at work, highlighting the importance of agriculture.

December 25: Christmas Day

• “Wishing you peace, love, and joy this Christmas! 🎅🎁 #MerryChristmas”
• Visual: Family moments, gifts, and holiday cheer.

December 31: New Year’s Eve

• “Goodbye 2024, hello 2025! 🎉✨ Cheers to new beginnings. #NewYearsEve”
• Visual: Countdown, party celebrations, and festive moments.

 

General Tips for 2025 Social Media Planning

Visuals Matter: Use vibrant, industry-specific visuals that resonate with your audience. Customize images to align with Digital Aakar’s brand identity while celebrating key events.
Hashtags: Research trending hashtags in the digital marketing space and combine them with branded hashtags specific to Digital Aakar.
Engagement: Firstly, foster interaction by incorporating polls, quizzes, and contests related to digital marketing trends and tips. Additionally, schedule in advance: use social media management tools to plan and schedule posts efficiently, ensuring content is timely and consistent. Moreover, content diversity is essential: balance educational content with promotional posts. For instance, consider infographics, client testimonials, and case studies to highlight Digital Aakar’s success stories.

By weaving in India’s vibrant festivals and Digital Aakar’s key messages, your social media calendar for 2025 can become a dynamic tool for fostering deeper connections, showcasing expertise, and amplifying engagement in the digital space. Stay innovative, stay aligned with trends, and watch your brand presence soar!